5 Rules for Buying Custom Products

Customized promotional products are a great way to obtain brand visibility with your ideal clients but it can be hard to decide on high volume/low price versus lower volume/high quality. Here’s 5 reasons you should choose high quality products over cheap junk.

Product quality will be equated to your brand’s quality.

If you give a potential client a product that doesn’t function or breaks quickly, they’ll associate that poor quality item with your company, whether consciously or subconsciously.

Potential clients are more likely to use a product they would buy for themselves.

Your branding is a lot more likely to see the light of day if the product is one the client would buy and use even without your brand name on it and will therefore choose to use out in the "real world."

An item that lasts will provide brand exposure for a longer period of time.

Quality products remain functioning and in the recipient’s possession longer, increasing the chances of the product fulfilling its ultimate purpose of brand exposure.

A cheap item is much more likely to wind up in the trash.

People are far more likely to throw out something they see as having little value. That means that even if you spent very little on the product, that money was still wasted.

Trashy products make poor ‘Thank You’ gifts and charity donations.

It reflects badly on your brand if your customized products make you look like a cheapskate when your generosity matters most.

Using good quality promotional items personalized with your business name is a staple of brand marketing, but it pays to think about the message you're conveying. If your clients and customers are likely to us a water bottle, check out our custom Clean Bottle program to help seal the deal or to promote brand loyalty.